Dr. Ale Schmidts coined the phrase in 2002. Today, dozens of leading firms are seeing dramatic results from Business to Consumer (B2C) Neuromarketing. This groundbreaking approach uses neuroscience for sales and marketing and can deliver similar results for Business to Business (B2B) firms. Let's discover why...
This website shows neuromarketing storytelling in action. The 1st image targets the emotional limbic system and increases dopamine and oxytocin by using a friendly person and light green and yellow colors. The 2nd image tells it's own story and impacts the instinctual R-Complex by using unhappy to happy contrasts. It also increases cortisol and norepinephrine by using red. The 3rd image uses blue to increase serotonin and influences the logical neocortex by showing a quantitative graph.
Our client considered running this ad on LinkedIn as it's more "corporate and friendly." When we informed the client that our brains are 3X more motivated to avoid a harm or loss, they agreed to a 6-month A/B test.
We helped design this ad for the LinkedIn B test, which impacts the R-Complex and recommends avoiding a harm and serious loss of customers and revenue. Our B ad drove 3X more lead quantity with 2X higher quality than ad A.
Use neuroscience to determine your optimal customer targets, vertical market priorities, unknown urgent risks, persona selection, messaging resonance, and more.
Neuromarketing techniques can be used to select and adjust images, colors, placements, sizes, layouts, and neurolinguistic copy to improve retention and action by 2 to 3X.
Neuroscience-storytelling combined with R-Complex Unknown Urgent Risk messaging can improve response, open, and click-thru rates by 212 to 372%.
Actual advertising A/B tests have shown how neuromarkting-based ads with the right images, colors, and copy and improve lead quantity by 3X and quality by 2X.
Neuroscience-storytelling combined with R-Complex topics and Mirror Neuron tactics can dramatically increase attendance, retention, and immediate action.
With live events on hold, and decision-makers not taking cold calls, neuromarketing Voice of the Customer "research" calls are delivering 3 SQLs for every 10 prospect calls.
One client used neuroscience-storytelling for sales enablement tools and training for 4,000 salespersons and 50K channel partners, resulting in huge revenue gains.
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