Forrester says buyers are 66% of the way to a sale before engaging with your sales team. Until then, all you have is your content. If your competitors have better content, they win and you lose.
The London School of Business verified that buyers retain 70% of an effective sales story and only 5% of factual value props. If your competitors are better storytellers, they win and you don't.
The Challenger Sale says reps need to teach buyers & tailor stories but Sales Alliance says reps forget 90% of training. If competitive reps can better teach & tailor, they convert leads and your reps don’t.
If you had a team of Certified Advanced ABM Strategists and an award-winning creative team, could you increase leads and conversion rates by 300%?
If you had a team of neuroscience-storytellers & New York Times bestselling authors could you increase customer retention and engagement by 1400%?
If you had interactive, personalized and just-in-time sales playbooks, could your reps teach, tailor, and take control to improve lead conversion rates by 312%?
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